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The objective was to create cohesive and compelling designs across various platforms, enhancing brand recognition and consumer engagement.
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As the Lead Designer, I spearheaded the development of diverse visual elements, including product packaging, icons, advertisements, social media graphics, website visuals, and marketing collateral. My goal was to ensure all designs authentically represented PetKind's core values and essence.
Conducted a thorough analysis of PetKind's brand values, target audience, and market positioning to guide design decisions, to developa targeted D2C social media ads campaign.
Focused on user experience, ensuring a seamless journey from discovery to purchase with intuitive navigation and quick product search
Streamlined product pages provide detailed, easy-to-find information, guiding users toward the right choices while maintaining a clean, functional design.
Optimized mobile version and interactive menu options enhance accessibility, offering users a smooth and engaging experience across all devices.
A visually striking and intuitive package system that captures the rugged spirit of nature while making it easy for users to navigate through multiple information layers, ensuring an engaging experience.
Inspired by Canada’s diverse landscapes, implemented a thoughtfully crafted color system and iconography that reflects the brand’s natural essence while ensuring clear product differentiation
